Through the archives?

January 19 2012

It happens all the time; people phone the factory to ask what, where and why? Steel classics lovingly restored with the original decals and parts carefully hunted. A Sub-5 that spelled the start for our more recent trail bike developments, the all-round bike for how the majority of us ride. A jump bike from the Animal days and an image of Steve Geal with an X-up can-can... 

Anyone who picks up a second-hand bike wants to know a bit of the history, the range they are buying into and the geometry figures they need to know. Interested in the Orange Bikes catalogues of old? The brochure archive is a great source of information, and an amusing tool to see what we all looked like in the nineties...

Orange Bikes P7 Kick ass

Still is...

The evolution of the mountain bike is interesting, from the unified rear triangles of old through to the slack angled mountain machines of today. What about the riding? Has that developed at the same rate as the technology? Which feeds which? Flicking through the brochures doesn't give any obvious answers, but it's interesting to see whether the bikes and the images we use are exactly proportional. A clip from Sprung 5 in 2001 and Minaar is flying for Global Racing, is he that much quicker today?

Orange Bikes Animal Playstation

Old-school (skool?) never goes out of fashion...

Far from this turning into a rant about the history or future of cycling, it's a reminder that we are part of something that isn't a fad, it isn't a new phenomenon designed to catch a mood or a particular market, it's about working with something and building with pride. Our focus has visibly changed over the years, but as valued as the racer of yesteryear, the new breed of rider arguably brings more to our particular table. How many people are going to don a skinsuit and shave a few fractions of a second off their time on a DH track? Not many. How many people will head to the Alps, do a gravity-enduro race or take their Five down the rockiest trail they can find? Following in the footsteps of riders like Joe Barnes, lots.

Orange Bikes Joe Barnes Hannah Barnes Alan Muldoon Rowan Sorrell Danny Macaskill

The aggresive trail bike has opened up playful lines wherever you ride...

So, if there's anything you need to know or you just fancy a general ponder, take a look through the brochures of old. You'll be able to read about where we came from and what we've become. You'll see the same people crop up from the start to end, and most importantly, you'll see pride and passion for bikes.

You can find a repository of our old brochures stashed on our PhotoShelter.com system here: 

The Orange Brchure Archives

 

A few random catalogue shots to wet the appetite; in no particular order...

Image Gallery

Frequently Asked Questions Link Bikes On Offer Shop For Components Shedder Beer and Tees Now available Shop For Clothing